What are and what is important to know about e-commerce platforms?

E-commerce platforms

E-commerce is here to stay. In recent times, the increase in e-commerce transactions has been exponential. In Spain, 23% of total purchases were made through the internet in 2020, and e-commerce exceeded €12.4 billion in the first quarter of 2021.

What are e-commerce platforms?

It is a technological solution to create and manage an online store, constituting the necessary software for companies to sell to their customers. E-commerce platforms facilitate all the operations of an online store, such as product display, sales, stock control, payments, and promotions.

It is clear that nowadays having a way to reach customers online is key for any company. However, it is important to know what to evaluate when choosing an e-commerce platform.

Among the main aspects we should consider its reliability, its flexibility, the interface for buyers, the ease of use for the company itself (for example, that the configuration panel is intuitive, or the fact of having a mobile application to manage the store), the possibility of accessing analytical data that can be used to design growth strategies, and the support service (preferably 24/7).

When evaluating the interface for customers, we could consider whether the platform has attractive themes to make products look better, whether product views with videos and close-ups can be configured, whether it has a shipping calculator, whether it has call-to-action buttons and comment boxes for customers to post reviews.

We could also analyze the platform according to the size of the company in question, since there are options for specialized packages for small, medium and large companies, with features suited to the requirements of each type of company, even considering whether the type of business is B2B or B2C.

Currently, these types of platforms go beyond being an online store, integrating products, payments and shipments with different sales channels, such as social networks (Facebook or Instagram). Among the main advantages of having an e-commerce platform are the possibility of selling to and from anywhere in the world, the fact of being present and available 24/7 for customers, the reduction of costs compared to a physical store, the simplicity in the automation of inventory management, as well as the possibility of collecting a large amount of valuable data about buyers.

Macrotest is a partner of Easycommerce, with an omnichannel e-commerce software platform developed based on more than 20 years of experience in different countries and in conjunction with different business partners. Among its main features are that it is multichannel, 100% interoperable, cross border, and has multiple integrations with permanent updates.

If you are thinking of incorporating an e-commerce platform, we are waiting for you!

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