2021 has been an extremely active year for Macrotest… do you want to know why?
In these lines we tell you about some of the activities we have been involved in!
First of all, we have continued to develop products together with other partner companies, such as Dimensiona. As a result of these developments we have launched different applications, from incident tracking for companies and public administrations, to wine tastings, auctions, easycommerce for e-commerce, Dex and C-Control for the implementation of remote monitoring centers.
For the management of these new projects we have expanded our team and added great professionals, with commercial profile, business development and institutional communication. Thanks to these new additions our team continues to grow and add value day by day, adding different perspectives to a multidisciplinary team that always thinks about our clients and the development of new opportunities.
We have also been present in a large number of events related to R&D and technology, with the active participation of our R&D&I director. At the Inter-American Development Bank (IDB) and Talentia Summit, he presented a webinar on Tools to develop an R&D project, while in his role as mentor he participated in Prendete, a contest of innovative business initiatives that seek to enhance the development and strengthening of the skills and capabilities of entrepreneurs, in addition to facilitating access to new networks and tools to increase their competitiveness.
Other networking and matchmaking events with potential clients and partners from different parts of the world have been Digital Enterprise Show, Global Innovation Summit, Women at the Forefront of the Economy, Digital America, TDD4Future, Smart City Expo World Congress, to mention just a few. This participation has allowed us to arrange a large number of meetings that have provided us with valuable contacts and opportunities to work together in the future.
In addition, we have published a variety of articles for our blog on current issues related to technology, such as digital transformation in sectors such as health or agriculture, notes on work methodologies such as scrum and project management, others on business such as e-business and R&D partners, and technologies such as cloud computing, blockchain, and artificial intelligence. The development of these notes has sought to inform about the latest technological trends and their benefits for our current and potential clients.
Other events in which we have participated during this 2021 are those linked to financing programs for business projects of Research and Technological Development and joint actions with other countries. Among them can be mentioned “CooperAR-EU 2021”, “Horizon Europe: Opportunities of the new European Union Framework Program”, “Marie Skłodowska-Curie Actions Staff Exchange”, “Argentina – Spain Bilateral Call”, “Industry 4.0”, “International Business Technology Collaboration Programs”. All these events have allowed us to participate in an active innovation ecosystem not only in Spain and Europe but also in relation to other continents.
We thank all our team, our customers and partners, for being part of Macrotest in some way and for growing together during this year. We hope that next year will find us with many new projects to work together!