The Internet has revolutionised everything around us, including organisations, generating changes in business models. Surely you have heard of e-business, a phenomenon that has changed the way we do business and transactions. When we refer to e-business we are talking about those organisational processes that are carried out through electronic means, such as a website, an App, a social network or an instant message. In this way, the different areas of a company can incorporate e-business into their processes, creating a new business model, adapting to the constant variations in customer needs.

This type of business model is used by small, medium and big companies and is characterised by the fact that it does not depend on a physical location to be able to function, its transactions are carried out online every day of the year, having clients that can be in other cities and even other countries.

In this way, we can conceptualise e-business as the type of business developed by organisations that rely on the use of the Internet or related technologies, with the purpose of improving their productivity and profitability.

It is often confused with the term e-commerce or electronic commerce, however, they are not the same. In this sense, every e-commerce is an e-business, but not necessarily every e-business is an e-commerce. E-commerce refers only to the marketing of products and services on the Internet, covering the processes by which customers and suppliers are reached. A specific example is online shopping. E-business, on the other hand, has a much broader range of applications. It includes in its existence all aspects of e-commerce in its entirety, and also incorporates various processes such as production, administration, product development, finance, human resources, among others. 

What are its main advantages?

• International presence: allows companies to reach different locations without the need for a physical presence. 
• Opening hours: allows operations to be carried out 24 hours a day, which helps the business to increase sales and profits.
• Access to information: by having a platform where customers can search for the products and/or services they require, it provides better service, facilitating transactions and improving the customer experience.
• Cost reduction: e-business allows for greater customer coverage without the need to incur fixed costs such as having a physical store in each location.
• Usability: customers can easily access any information about the product or service to make their decision. 
• Reliability: it is safe for both the customer and the company, as it guarantees that the payment will be made in a simple, agile and transparent way, and that the accreditation of the payment will be made in the correct way.

E-business involves taking business processes to the internet, which is not as simple as designing a website or installing software. It requires experience and knowledge of the internet, business, and technology tools. At Macrotest we are here to help you transform your business, and accompany you in the process of adaptation so that you can start to experience the benefits that e-business can bring to your business.