Buying on the Internet… everything you should take into account

Buying over the internet

As we mentioned in the last blog post, e-commerce is growing exponentially both in Spain and worldwide. It is becoming more and more common and frequent to purchase products and services using the Internet, through various e-commerce platforms. Among the main advantages of buying online, we can highlight the possibility of buying at the time we want and without leaving home, without queuing, without waiting, quickly and conveniently, as well as being able to compare prices without having to go from store to store, and even get lower prices and more variety than in physical stores.

But, what should we take into account when buying online?

Below, we will review the main aspects to consider in order to carry out transactions in the best way.

One of the first tips would be to check the web when we see that the offers are too tempting, with a very noticeable price difference between different pages. In that case it is important to pay attention to whether the product is really new or used, or has defects in its packaging for some reason. It is always important to compare prices on different websites before deciding, taking advantage of the advantage of doing it very quickly. Another recommendation is to avoid using public wifi networks, such as in bars or cafes, as the greatest danger is the potential theft of the payment method data. You should also look for information about the store and see the opinions and ratings or reviews that other users have made.

Having an antivirus installed to detect possible threats can be very useful. Likewise, the mobile or computer from which the purchase will be made must be kept updated, since if there are any security or privacy problems, these are usually solved by means of updates. Something fundamental is to check that it is a secure connection. This can be done simply by verifying that the browser bar shows “HTTPS” instead of “HTTP”, and that a padlock appears next to the URL, which indicates that the online store has a security certificate and can be purchased securely.

When creating an account on an e-commerce platform, it is important to enter a secure password (combining letters and numbers), which is not the same as the one used in other services. It is also important not to save the payment method used for future transactions, because it is safer to enter the data every time it is necessary than to have all the bank details stored. If you have the possibility to pay by credit card, it is safer than using debit cards, because if it is necessary to return the product it is easier to get a refund to the credit card than to the debit card.

To make purchases in a more practical and agile way it is important to use filters, and thus obtain results as close as possible to our preferences, avoiding seeing a huge list of products that are not what we are looking for. Likewise, to take better advantage of online sales, it is very useful to monitor prices a few days before and thus ensure that the discounts are real. Another recommendation is to check the stores’ apps, since sometimes there are better discounts that operate exclusively for the app and not for the web. Other issues to observe are the possibility of product returns, the warranty, the shipping method, its times and costs, and customer service and after-sales service.

Remember that Macrotest is a partner of Easy Commerce, an omnichannel e-commerce software platform developed from more than 20 years of experience. We hope these tips will be useful when making purchases through e-commerce platforms!

What are and what is important to know about e-commerce platforms?

E-commerce platforms

E-commerce is here to stay. In recent times, the increase in e-commerce transactions has been exponential. In Spain, 23% of total purchases were made through the internet in 2020, and e-commerce exceeded €12.4 billion in the first quarter of 2021.

What are e-commerce platforms?

It is a technological solution to create and manage an online store, constituting the necessary software for companies to sell to their customers. E-commerce platforms facilitate all the operations of an online store, such as product display, sales, stock control, payments, and promotions.

It is clear that nowadays having a way to reach customers online is key for any company. However, it is important to know what to evaluate when choosing an e-commerce platform.

Among the main aspects we should consider its reliability, its flexibility, the interface for buyers, the ease of use for the company itself (for example, that the configuration panel is intuitive, or the fact of having a mobile application to manage the store), the possibility of accessing analytical data that can be used to design growth strategies, and the support service (preferably 24/7).

When evaluating the interface for customers, we could consider whether the platform has attractive themes to make products look better, whether product views with videos and close-ups can be configured, whether it has a shipping calculator, whether it has call-to-action buttons and comment boxes for customers to post reviews.

We could also analyze the platform according to the size of the company in question, since there are options for specialized packages for small, medium and large companies, with features suited to the requirements of each type of company, even considering whether the type of business is B2B or B2C.

Currently, these types of platforms go beyond being an online store, integrating products, payments and shipments with different sales channels, such as social networks (Facebook or Instagram). Among the main advantages of having an e-commerce platform are the possibility of selling to and from anywhere in the world, the fact of being present and available 24/7 for customers, the reduction of costs compared to a physical store, the simplicity in the automation of inventory management, as well as the possibility of collecting a large amount of valuable data about buyers.

Macrotest is a partner of Easycommerce, with an omnichannel e-commerce software platform developed based on more than 20 years of experience in different countries and in conjunction with different business partners. Among its main features are that it is multichannel, 100% interoperable, cross border, and has multiple integrations with permanent updates.

If you are thinking of incorporating an e-commerce platform, we are waiting for you!