What are the benefits of hiring agile cells?

Benefits of hiring agile cells

In today’s era of digital transformation, companies are constantly looking for ways to improve their profitability and stay competitive in the marketplace. One way to achieve this is by adopting an agile cell approach to product and service development.

Agile cells are small, highly collaborative teams that work autonomously to develop a specific product or service. These teams are composed of members with complementary skills and focus on continuous delivery of value to the customer. Agile methodology has become popular in the technology sector, as it allows for greater flexibility and adaptability to changes in the market.

Implementing agile cells in a company can bring many benefits:

  • First, it enables greater innovation by allowing teams to work autonomously and make quick decisions. This also increases efficiency by reducing development times and enabling faster product and service launches.
  • Second, agile cells also improve business intelligence by enabling better communication and collaboration between different departments within a company. This increases the company’s ability to make informed decisions and adapt to changes in the market.
  • Finally, the adoption of agile cells can also improve a company’s profitability by enabling greater efficiency in product and service development. 

At Macrotest, we count agile cells as an effective way to improve innovation, business intelligence and profitability across industries. 

By enabling small, highly collaborative teams to work autonomously and focus on continuous delivery of customer value, companies can improve their adaptability and efficiency. 

If you want to learn more about our agile cell service, please contact us at info@macrotest.es!

Big Data, Business Intelligence and Data Science… turning data into valuable information

Big Data, Business Intelligence and Data Science


It is clear that in a world where digital transformation is here to stay, every organization must have the ability to collect, select, organize, analyze and interpret a large volume of data. In this sense, the proper management and knowledge of data are key and strategic in any business sector. For this reason, more and more companies are deciding to invest in data analytics solutions based on the premise that information is power (and that data is the currency of the digital economy).

In the current context, there are a number of methodologies that seek in some way to facilitate data-driven decision making. Companies that take on the challenge of knowing and interpreting their data benefit in a variety of ways, either by saving costs, gaining speed, improving customer service, anticipating the competition, improving the operational management of the business, and identifying new business opportunities. In short, obtaining these benefits will depend on the right choice of the most suitable data analysis processes for the company. 

Concepts such as Big Data, Business Intelligence and Data Science have in common the intention of extracting value from information, although they do so in a different and complementary way. 

  • Big Data refers to the storage of large volumes of data and the procedures used to find repetitive patterns within this data. Big Data focuses on the capture and processing of data, working with a large amount of complex data (structured and unstructured) coming from various sources, such as sensors, smart devices, websites and social networks, among others. The amount and complexity of this data makes it difficult to analyze and manage if the appropriate tools are not used. 
  • Business Intelligence is responsible for data management, data organization and production of information from data. It is applied in organizations to fundamentally improve decision-making capabilities by performing data mining tasks, analyzing business information, and generating reports. Business intelligence is predominantly used for the analysis of stored historical data, impacting business performance, but without being able to predict future data. In this sense, it is oriented to the past, studying the historical evolution of the company to understand its development by finding analytical patterns. Business intelligence is the set of applications, methodologies and technologies capable of transforming data into valuable and structured information to be used for business purposes. It focuses specifically on internal company and industry data. Some examples of data analyzed through Business Intelligence are those related to marketing, customer service, sales, or data from the company’s human resources. It is precisely through Business Intelligence that the analysis of data obtained from Big Data can be carried out. 
  • Data Science could be considered as an evolution of Business Intelligence. Its objective is the generation of value from the collection, classification, visualization and corresponding interpretation of data. This more complex data analysis helps the company to generate new knowledge by discovering and answering new questions. To do so, it uses a range of techniques involving statistics, computer science, predictive analytics, and machine learning. In this way, Data Science makes it possible to analyze massive data sets, seeking solutions to problems that have not yet been thought of. The data being analyzed are both internal and external, for example, videos, emails and social media content. Data Science experts can predict potential trends by exploring seemingly unconnected data sources, finding better ways to analyze the information. 

This type of solutions based on data analysis to make better business decisions, are no longer seen as tools intended only for large companies, but are increasingly SMEs interested in these technologies and methodologies, working in an integrated way to get the most out of the growing volume of data.

At Macrotest we have the #DataLab division, seeking to help companies through comprehensive solutions for data management, data analysis and implementation of artificial intelligence for prediction and personalization of services.

We are at your disposal to solve all your data analysis needs!

Our 2021 in Macrotest

Our 2021

2021 has been an extremely active year for Macrotest… do you want to know why?

In these lines we tell you about some of the activities we have been involved in!

First of all, we have continued to develop products together with other partner companies, such as Dimensiona. As a result of these developments we have launched different applications, from incident tracking for companies and public administrations, to wine tastings, auctions, easycommerce for e-commerce, Dex and C-Control for the implementation of remote monitoring centers.

For the management of these new projects we have expanded our team and added great professionals, with commercial profile, business development and institutional communication. Thanks to these new additions our team continues to grow and add value day by day, adding different perspectives to a multidisciplinary team that always thinks about our clients and the development of new opportunities.

We have also been present in a large number of events related to R&D and technology, with the active participation of our R&D&I director. At the Inter-American Development Bank (IDB) and Talentia Summit, he presented a webinar on Tools to develop an R&D project, while in his role as mentor he participated in Prendete, a contest of innovative business initiatives that seek to enhance the development and strengthening of the skills and capabilities of entrepreneurs, in addition to facilitating access to new networks and tools to increase their competitiveness.

Other networking and matchmaking events with potential clients and partners from different parts of the world have been Digital Enterprise Show, Global Innovation Summit, Women at the Forefront of the Economy, Digital America, TDD4Future, Smart City Expo World Congress, to mention just a few. This participation has allowed us to arrange a large number of meetings that have provided us with valuable contacts and opportunities to work together in the future.

In addition, we have published a variety of articles for our blog on current issues related to technology, such as digital transformation in sectors such as health or agriculture, notes on work methodologies such as scrum and project management, others on business such as e-business and R&D partners, and technologies such as cloud computing, blockchain, and artificial intelligence. The development of these notes has sought to inform about the latest technological trends and their benefits for our current and potential clients.

Other events in which we have participated during this 2021 are those linked to financing programs for business projects of Research and Technological Development and joint actions with other countries. Among them can be mentioned “CooperAR-EU 2021”, “Horizon Europe: Opportunities of the new European Union Framework Program”, “Marie Skłodowska-Curie Actions Staff Exchange”, “Argentina – Spain Bilateral Call”, “Industry 4.0”, “International Business Technology Collaboration Programs”. All these events have allowed us to participate in an active innovation ecosystem not only in Spain and Europe but also in relation to other continents.

We thank all our team, our customers and partners, for being part of Macrotest in some way and for growing together during this year. We hope that next year will find us with many new projects to work together!

Digital transformation… also in the healthcare sector

Transformación digital del sector salud

 

Digital transformation is a recurring topic today, where all sectors and social areas are impacted to a greater or lesser extent by this transformative wave, even without the actors themselves being aware of the depth of the changes it generates. In this sense, it is important to understand the real dimension of the concept of digital transformation, which implies a continuous and complex process affecting the very essence of what we are and what we do.  

The healthcare sector is also experiencing this digitalization phenomenon with changes that aim to improve the quality and efficiency of medical care by obtaining information and its appropriate use in order to optimize decision-making at all levels of the healthcare system. A clear example is the digital acceleration that the healthcare field has experienced due to the coronavirus pandemic. Thus, digitalization in the healthcare sector is not only about helping patients with their illnesses or doctors with their tasks, but also about speeding up workflows, providing more security for medical staff and hospitals, and offering more transparency to patients. Thus, creating a connected healthcare ecosystem, where interactions are smarter, faster and more accurate between people, devices, data, analytics and applications that are transforming the way healthcare is delivered.

What are the main advantages of digital transformation in the healthcare sector?

  • It optimizes the work of medical professionals by offering more accurate results and diagnoses that contribute to providing more appropriate comprehensive treatments.
  • It speeds up times by reducing the number of medical appointments, allowing check-ups and consultations to be made from home.
  • Enables the creation of a unified medical record that is continuously updated across devices 
  • Performs remote patient monitoring and virtual training to reduce costs and complications of chronic illnesses 
  • Allows the exchange of information in real time between doctor-patient, making a continuous follow-up from prevention to diagnosis and treatment, significantly reducing medical errors. 

What tools and technologies are needed?

The digital transformation in the healthcare sector is being driven mainly by the Internet of Things (IoT), which makes it possible to connect sensors, devices, software and intelligent networks via the Internet. In this sense, wearable clinical devices have become a trend in the sector in recent years and are being used especially to observe high-risk patients.

Macrotest’s mission is to contribute to the healthcare sector by providing products and solutions that allow us to continue improving patient care and the quality of medical services. In this sense, we have developed Rehabictus, a support platform that makes it easier for stroke patients to carry out their rehabilitation from home. Rehabictus is a technological development composed of an APP, a web platform and electronic devices based on artificial intelligence that monitor the movement of patients. The mobile application receives data from the device, which has functionalities such as exercises with personalized levels and visualization of achievements, and from the web platform, the medical professional can access the patient’s data, establish the frequency of exercise, note observations, verify the graphs of their evolution taking into account different parameters, details of exercises and achievements. 

In this way, with this development, Macrotest seeks to provide an accurate follow-up of patients’ rehabilitation and ensure greater success in their recovery. Contact us for more information on how to digitize your healthcare organization.

What does it mean to be a partner in R&D&I projects?

partner innovation

The development of the most innovative projects in terms of technological applications is highly complex and usually requires the collaboration of different actors who contribute their particular skills and knowledge to achieve the most disruptive results.

This collaboration scheme involves the joint work of two or more organizations in specific projects, an alliance usually known as “partners” or technology partners.

Partners are usually highly innovative companies, and can be start-ups, small and medium-sized enterprises, large companies, and even multinationals. In some projects, in addition to the participation of companies, partnerships with research centers and universities can also be made. This ecosystem is ideal for exploring and exploiting new ideas for innovation, contributing to the development of innovative services and solutions of the highest quality and reliability.

In general, these are companies that have highly qualified teams and are committed to research, development, innovation and digital transformation, providing complementary capabilities and technologies for the purposes of the project they develop under this partner scheme, which allows accelerating project times and introducing great improvements in the results. In many cases, they even work with a global network that combines the work of actors distributed around the world.

The philosophy underlying these collaborative projects is to jointly build business solutions, generating synergies and making the most of what each of the parties can contribute in terms of capabilities, experience, technology, networking, financing, and other resources. These projects generally focus on research, development and innovation (R&D&I) applicable to the most diverse sectors of activity.

This way of working occurs when projects could not be developed by a single company, necessarily requiring cooperation between different actors, or when collaboration between companies is clearly beneficial, facilitating and enhancing such projects.

In Macrotest, throughout our journey investing in innovation, development and research, we have generated valuable alliances with different partners, which has allowed us to achieve great results based on the synergy of teamwork.

We invite all those companies and institutions that want to explore joint work opportunities to contact us to continue growing together!