Improve the innovation ecosystem in your company with these 5 ideas (Part 2)

Improve the innovation ecosystem in your company with these 5 ideas (Part 2)

In the previous post we talked about tips on how to improve the structures of work teams in a company to promote plural innovation spaces and how to allow workers to be the driving force of your innovation ecosystem.

In this second part we want to provide you with 5 tips to promote the culture of innovation focused on the management of work teams.

1. Be Transparent About Your Challenges

If the challenges and goals of the company are not shared, they will lead us to a situation where the new ideas generated by the work teams to innovate will not fit with the chosen path. In addition, they will not feed back on each other when they are not coordinated.

Being transparent about what you need to improve as a company will help everyone move in the same direction, looking for solutions to the same problems.

2. Admit (and learn from) your failures

Sharing the failure cases is as important as sharing the company’s success stories. Understanding where we were wrong and letting the new additions to the company know it will allow us to find ideas, motivations or thought processes to really introduce innovation in your company.

3. Take advantage of open innovation

A typical mistake many executives make is to focus on cultivating innovation solely within the company. This narrow mindedness excludes the great minds that exist outside of your organization. To avoid this mistake, take advantage of open innovation.

Open innovation is a process that allows companies to find solutions to their most difficult problems by obtaining input from outside the organization. The open innovation model continues to grow and will be essential when designing our strategies. If you are looking for articles on this topic we recommend this article by Henry Chesbrough.

4. Accept failure and make it the norm

It is inevitable that innovation carries the risk of failure. For every successful example of world-changing innovation, there are many failed ideas.

The reaction to this fact cannot be to try to run away from it, but we must accept it and learn to live with it as a characteristic of the sector. We must acknowledge the possibility of failure, de-dramatize it, and encourage risky initiatives to help employees approach innovation in a more open and inventive way. Failure is necessary because it leads to learning, adaptation and new concepts and models. The vast majority of innovations are the result of previous failures.

5. Participate in an innovation hub

Innovation Hubs are spaces where company representatives meet and share approaches to innovation. Having grown in popularity over the last decade, there are now hundreds of these centers around the world.

The Innovation Hub concept recognizes the importance of a multidisciplinary approach to innovation and shows the importance of collaboration in problem solving.

In our context we have available the European Digital Innovation Hubs (EDIHs). Take a look at innovation hubs near you and think about how you and your teams can get involved.

This type of practice to make better business decisions is no longer seen as unique to companies specializing in R+D+i, but increasingly SMEs are interested, which by fostering a culture of innovation make it possible to make the most of the knowledge accumulated in the company.

At Macrotest we use these ideas to improve day by day in our organization. In our R+D+i projects division, we seek to help companies develop their innovation projects with organizational improvements, search for financing and sharing our “know-how” thanks to our experience..

We are available to solve all your R&D&i project needs!

What are the benefits of hiring agile cells?

Benefits of hiring agile cells

In today’s era of digital transformation, companies are constantly looking for ways to improve their profitability and stay competitive in the marketplace. One way to achieve this is by adopting an agile cell approach to product and service development.

Agile cells are small, highly collaborative teams that work autonomously to develop a specific product or service. These teams are composed of members with complementary skills and focus on continuous delivery of value to the customer. Agile methodology has become popular in the technology sector, as it allows for greater flexibility and adaptability to changes in the market.

Implementing agile cells in a company can bring many benefits:

  • First, it enables greater innovation by allowing teams to work autonomously and make quick decisions. This also increases efficiency by reducing development times and enabling faster product and service launches.
  • Second, agile cells also improve business intelligence by enabling better communication and collaboration between different departments within a company. This increases the company’s ability to make informed decisions and adapt to changes in the market.
  • Finally, the adoption of agile cells can also improve a company’s profitability by enabling greater efficiency in product and service development. 

At Macrotest, we count agile cells as an effective way to improve innovation, business intelligence and profitability across industries. 

By enabling small, highly collaborative teams to work autonomously and focus on continuous delivery of customer value, companies can improve their adaptability and efficiency. 

If you want to learn more about our agile cell service, please contact us at!

What is and what is not e-business?

What is and what is not e-business?

The Internet has revolutionised everything around us, including organisations, generating changes in business models. Surely you have heard of e-business, a phenomenon that has changed the way we do business and transactions. When we refer to e-business we are talking about those organisational processes that are carried out through electronic means, such as a website, an App, a social network or an instant message. In this way, the different areas of a company can incorporate e-business into their processes, creating a new business model, adapting to the constant variations in customer needs.

This type of business model is used by small, medium and big companies and is characterised by the fact that it does not depend on a physical location to be able to function, its transactions are carried out online every day of the year, having clients that can be in other cities and even other countries.

In this way, we can conceptualise e-business as the type of business developed by organisations that rely on the use of the Internet or related technologies, with the purpose of improving their productivity and profitability.

It is often confused with the term e-commerce or electronic commerce, however, they are not the same. In this sense, every e-commerce is an e-business, but not necessarily every e-business is an e-commerce. E-commerce refers only to the marketing of products and services on the Internet, covering the processes by which customers and suppliers are reached. A specific example is online shopping. E-business, on the other hand, has a much broader range of applications. It includes in its existence all aspects of e-commerce in its entirety, and also incorporates various processes such as production, administration, product development, finance, human resources, among others. 

What are its main advantages?

  • International presence: allows companies to reach different locations without the need for a physical presence. 
  • Opening hours: allows operations to be carried out 24 hours a day, which helps the business to increase sales and profits.
  • Access to information: by having a platform where customers can search for the products and/or services they require, it provides better service, facilitating transactions and improving the customer experience.
  • Cost reduction: e-business allows for greater customer coverage without the need to incur fixed costs such as having a physical store in each location.
  • Usability: customers can easily access any information about the product or service to make their decision. 
  • Reliability: it is safe for both the customer and the company, as it guarantees that the payment will be made in a simple, agile and transparent way, and that the accreditation of the payment will be made in the correct way.

E-business involves taking business processes to the internet, which is not as simple as designing a website or installing software. It requires experience and knowledge of the internet, business, and technology tools. At Macrotest we are here to help you transform your business, and accompany you in the process of adaptation so that you can start to experience the benefits that e-business can bring to your business.