What is and what is not e-business?

What is and what is not e-business?

The Internet has revolutionised everything around us, including organisations, generating changes in business models. Surely you have heard of e-business, a phenomenon that has changed the way we do business and transactions. When we refer to e-business we are talking about those organisational processes that are carried out through electronic means, such as a website, an App, a social network or an instant message. In this way, the different areas of a company can incorporate e-business into their processes, creating a new business model, adapting to the constant variations in customer needs.

This type of business model is used by small, medium and big companies and is characterised by the fact that it does not depend on a physical location to be able to function, its transactions are carried out online every day of the year, having clients that can be in other cities and even other countries.

In this way, we can conceptualise e-business as the type of business developed by organisations that rely on the use of the Internet or related technologies, with the purpose of improving their productivity and profitability.

It is often confused with the term e-commerce or electronic commerce, however, they are not the same. In this sense, every e-commerce is an e-business, but not necessarily every e-business is an e-commerce. E-commerce refers only to the marketing of products and services on the Internet, covering the processes by which customers and suppliers are reached. A specific example is online shopping. E-business, on the other hand, has a much broader range of applications. It includes in its existence all aspects of e-commerce in its entirety, and also incorporates various processes such as production, administration, product development, finance, human resources, among others. 

What are its main advantages?

  • International presence: allows companies to reach different locations without the need for a physical presence. 
  • Opening hours: allows operations to be carried out 24 hours a day, which helps the business to increase sales and profits.
  • Access to information: by having a platform where customers can search for the products and/or services they require, it provides better service, facilitating transactions and improving the customer experience.
  • Cost reduction: e-business allows for greater customer coverage without the need to incur fixed costs such as having a physical store in each location.
  • Usability: customers can easily access any information about the product or service to make their decision. 
  • Reliability: it is safe for both the customer and the company, as it guarantees that the payment will be made in a simple, agile and transparent way, and that the accreditation of the payment will be made in the correct way.

E-business involves taking business processes to the internet, which is not as simple as designing a website or installing software. It requires experience and knowledge of the internet, business, and technology tools. At Macrotest we are here to help you transform your business, and accompany you in the process of adaptation so that you can start to experience the benefits that e-business can bring to your business.

What is digital transformation in agriculture?

Blog Digital Transformation Agro

Surely you have heard of Big Data, Machine Learning, Industry 4.0, or Digital Transformation, terms that have emerged as a result of the technological revolution we are currently going through. A large number of people believe that digital transformation consists of implementing a management program, a CRM, an ERP or a BPM, but the reality is that it means much more than that.


Digital transformation involves the development of a process in which technologies are used to optimize the performance of the organization, increasing the scope to ensure better results. It can also be defined as the incorporation and integration of new technologies in all areas of a company in order to improve processes, increase competitiveness and provide new added value to customers. This transformation requires a structural change in organizations that gives an essential role to technology. In recent years, digital transformation has become practically a necessity, making a company’s success largely dependent on its ability to adapt to an increasingly digitized market.


In this sense, digital transformation has impacted several industries, one of the most relevant being agrobusiness. In this sector, digital transformation is a key factor to generate the necessary change to be much more efficient and productive. It is important to mention that the digital transformation process is not exclusive to large companies; any organization, regardless of its size, can carry out a digital transformation project in the agribusiness industry.


Some examples that can be mentioned in this sector are transformations that involve the use of electronic devices for the organization and control of activities in the field, business intelligence applied to the different stages of the process, systems that allow remote access to data, even controllers of consumption of various resources such as water, electricity, fuels, agro-inputs, among others.


What are its benefits?


Among the main benefits of implementing digital transformation in agriculture, we can mention that it offers new business opportunities thanks to data analysis, providing a rapid response capacity to the changing environment in which these organizations operate; it enhances and improves both internal and external communication, promoting collaborative work among members of the organization and increasing the possibilities of interaction with agricultural customers or consumers, improving their customer experience and their relationship with the brand; and it reduces costs through the optimization of organizational processes.


Macrotest has a product specially developed to optimize processes in agriculture. It is a platform for intelligent crop management, called AgroInt, which minimizes the impact of pests, diseases and weeds, through immediate and continuous access to records allowing geolocated monitoring from the cell phone; and the application time on production is very low.


Digital transformation represents a bet on the future through the generation of new working methods that take advantage of the full potential of digitization. This process of change can be carried out more easily if it is accompanied by digital experts who design a comprehensive plan and advise on the entire implementation to optimize resources and generate a competitive advantage.


In Macrotest we have the experience and knowledge of our professionals in the problems of the agribusiness industry that will allow us to identify the ideal transformation process for your company. Contact us to start walking this path towards the digital transformation of your business!


What does it mean to be a partner in R&D&I projects?

partner innovation

The development of the most innovative projects in terms of technological applications is highly complex and usually requires the collaboration of different actors who contribute their particular skills and knowledge to achieve the most disruptive results.

This collaboration scheme involves the joint work of two or more organizations in specific projects, an alliance usually known as “partners” or technology partners.

Partners are usually highly innovative companies, and can be start-ups, small and medium-sized enterprises, large companies, and even multinationals. In some projects, in addition to the participation of companies, partnerships with research centers and universities can also be made. This ecosystem is ideal for exploring and exploiting new ideas for innovation, contributing to the development of innovative services and solutions of the highest quality and reliability.

In general, these are companies that have highly qualified teams and are committed to research, development, innovation and digital transformation, providing complementary capabilities and technologies for the purposes of the project they develop under this partner scheme, which allows accelerating project times and introducing great improvements in the results. In many cases, they even work with a global network that combines the work of actors distributed around the world.

The philosophy underlying these collaborative projects is to jointly build business solutions, generating synergies and making the most of what each of the parties can contribute in terms of capabilities, experience, technology, networking, financing, and other resources. These projects generally focus on research, development and innovation (R&D&I) applicable to the most diverse sectors of activity.

This way of working occurs when projects could not be developed by a single company, necessarily requiring cooperation between different actors, or when collaboration between companies is clearly beneficial, facilitating and enhancing such projects.

In Macrotest, throughout our journey investing in innovation, development and research, we have generated valuable alliances with different partners, which has allowed us to achieve great results based on the synergy of teamwork.

We invite all those companies and institutions that want to explore joint work opportunities to contact us to continue growing together!