Artificial intelligence… is in our daily lives?



Artificial intelligence… is in our daily lives?

The reality indicates that, almost unnoticed, artificial intelligence has gone from being in movies and scientific breakthroughs to being present in our daily lives. But first let’s define the term. According to Andreas Kaplan and Michael Haenlein, artificial intelligence is “the ability of a system to correctly interpret external data, to learn from that data and to use that knowledge to achieve specific tasks and goals through flexible adaptation”. In simple terms, we can say that when a machine mimics human functions and behavior, such as learning, perception, problem solving and reasoning, we are talking about artificial intelligence.

Since its appearance in 1956, artificial intelligence has become very popular, mainly as a consequence of the increase in the amount of data and advanced algorithms used today. Without going any further, Internet shopping and the advertising we see when browsing, the searches we perform on the web, the translations that are generated automatically and the virtual assistants on our cell phones are some concrete examples of the presence of artificial intelligence in our daily lives.

What are the most common applications of this technology in different sectors of the economy?

Among the most common applications in the business world, the following stand out. In the health sector, it is used, for example, to survey the symptoms presented by patients and thus contribute to clinical diagnosis and identify genetic factors that could in the future lead to the development of certain diseases. In the transportation sector, the first driverless cars could be used to improve traffic flow, optimize traffic flow and avoid possible collisions. Autonomous driving can also be applied to other types of transport, such as rail transport, bringing significant improvements in speed without neglecting safety issues. In the manufacturing sector, artificial intelligence can be reflected in robotized processes and predictive maintenance of machinery. In the financial sector, artificial intelligence finds its main applications in security and also in financial market predictions. In the agricultural sector, predictive analytics are also widely used to improve productivity and reduce environmental impacts, for example by minimizing the use of fertilizers and pesticides, and even of such a precious resource as water. Finally, in the commercial sector, artificial intelligence makes it possible to predict sales, as well as to guide customers in choosing the most appropriate products or services according to their specific characteristics and needs.

As you can see with these simple examples, the applications of artificial intelligence in each of the sectors are diverse and are expected to multiply in the coming years. At Macrotest we are here to advise you on the implementation of artificial intelligence in your company. We have a team of highly trained professionals who will help you find the best solution for your business. Contact us!

Blockchain: what is it and what is it for?



What is Blockchain?

Blockchain has become the technology that will revolutionize the business world and the way to generate reliable digital transactions. In Spain alone, numerous companies are carrying out innovative projects, with an expected impact on GDP of more than €20 billion by 2030. 

However, despite its great expansion in recent years, few professionals have a clear understanding of its possible applications.

Blockchain consists of a set of technologies that allow maintaining a distributed, decentralized, synchronized and very secure record of the information that computers and other devices work with. In this sense, it fulfills the function of a public record in digital operations, allowing to identify each user and device in a unique way, storing and tracing that identification at all times. The authenticity of the Blockchain is not verified by a third party, but by the consensus of all participants in the same network of users. This is its main advantage, since it allows recording a transaction on the web in a verifiable, unforgeable and transparent way, without the need of a third party to corroborate its validity. In addition, Blockchain technology has the potential to reduce costs, accelerate both domestic and international transactions and reduce the risks of fraud through online authentication.

The potential of this technology is practically unlimited. While it is the financial sector that has used it the most, its functionality also applies to everyday uses for organizations focused on sharing and protecting the use of data.

Can any type of company use this technology?

At the industry level, any company could benefit from its potential applications from the total traceability of the product, from the moment it is created until it is acquired by an end user. At the consumer level, this technology together with the IoT (Internet of Things) allows certifying the origin of the product, which is particularly useful for example in food or medicines. In this sense, in addition to minimizing the possibility of fraud, the main benefits of the application of this technology lie in improvements in inventory management, faster identification of problems, and accurate tracking of the different products within the supply chain. Blockchain technology has important applications in other areas such as energy, health, transportation, insurance, automotive, as well as for public agencies that can offer services to citizens in a more agile and secure way (for example, electronic voting).

If you are looking to empower your company, optimize, provide security and reliability in your processes, in Macrotest we can advise you on this project. We have a team of professionals highly trained in blockchain and ready to solve and generate new opportunities.

Agile methodologies: what are they and their benefits?

As globalization and digization processes to advance, companies need to respond more quickly to market needs, developing new business models and new work methodologies.

From Macrotest we understand that it would be very useful for companies to inforporate agile methodologies that allow them to carry out effective and fast processes, to address new projects and obtain good results.

What are agile methodologies?

They consist of management methodologies that allow to adapt the way of working to the context and nature of a given project, based on flexibility and immediacy, and taking into account the demands of the market and each client, having as a fundamental pillar the collaborative work of the team.

What is lead agile innovation?

Lead agile innovation is a method that combines the establishment of steps in a project with the agile methodology of work, allowing to obtain visible results quickly, to work focused on the client, to  generate feedback and to respond in a timely manner to changes.

This work dynamic is based on the establishment of four steps that allow the generation of projects focused on innovation: 

1.Understanding the problem:

Is the starting point in an innovation project. Using this methodology, companies can define what the initial problem is in a specific way. It is important to understand that the next step can only be initiated once the initial problem has been validated with the appropriate methods. 

2.Generate ideas:

The objective of this step is to create an MVP (Minimum viable product). Depending on the problem posed in the previous phase, the approach to generate ideas will be chosen, either internally with the  collaborators, or incorporating suppliers and/or users to the process.

3.Develop a concept

Once the idea is defined, the concept must be developed. This involves different steps, depending on the company and the industry it is in. In most projects, the technical feasibility must be evaluated, a business plan must be generated and the market must be analyzed and tested. The result of this stage will be a prototype that complies with the previous steps. 


From the generated prototype a functional one is elaborated, to finally move on to the development of the final product. 

Carrying out our projects under these methodologies allows us, together with our partners, to create highly competitive products and services in a market increasingly marked by digital transformation. 

If you are looking for a technology partner to help your company grow in this context, don’t hesitate to contact us!

The benefits of R&D in the pharmaceutical industry

The pharmaceutical industry encompasses manufacturing activities, preparation and marketing services of medicines, depending largely on R&D&I for its growth. 

This sector is constantly forced to review its business model strategies in order to maximize the income from its patents and to optimize the creation of new drugs, making investment in R&D&I essential to avoid becoming obsolete in a highly competitive market.

Thanks to the investment in innovation in this area, the creation of new drugs, the increase in life expectancy and the large number of diseases treated, significantly improving the available treatments are made possible. 

Likewise, investment in research and development in the area of pharmaceutical production not only improves the health of the population, but also, in the medium term, other aspects are detected, such as savings in health spending (by reducing hospitalizations) and the reduction of operating costs in the health sector. 

The pharmaceutical sector, based on innovation, has positioned itself at the forefront of the production model in many countries. With respect to the Spanish economy, it is one of the most important industrial sectors, being the fourth largest pharmaceutical market in the European Union in terms of sales and employment. Likewise, a large percentage of Spanish pharmaceutical production is exported to other countries such as Germany, France, Italy, Ireland, among others. From an economic and social point of view, the contribution of this industry is remarkable, highlighting the good results in job creation derived from large investments in R&D&I.

In Macrotest we are convinced that the fundamental factor for the economic development of different sectors lies in the commitment to R&D&I, especially in the European market, where a great increase of this activity can be observed in recent years. That is why together with our partners we carry out multiple projects to boost their businesses and collaborate with the economic progress in different regions, both in the European and Latin American markets. 

If you are looking for a strategic ally to promote your projects through a highly qualified team in R&DI processes, do not hesitate to contact us!

How to manage a project successfully?

The crisis generated by COVID-19 has accelerated the digital revolution in all business sectors. The irruption of information technology in all aspects of our lives has changed the paradigm of business management.

This new stage will have many challenges for companies and this will involve embarking on new projects. For this, work teams will need solid foundations to achieve the objectives they set themselves, which implies methodical and organized work plans. 

What to take into account when organizing a project? 


  1. Determine the scope: first of all, define the desired and result and what is needed to achieve it. For example, if you want to increase the amount of sales by a certain percentage (the final result), the actions to be implemented will be sales promotions, marketing and commercial strategies, content that attracts customers, etc.  
  2. Create a project outline: once the scope has been established, it is time to visually project it to the team. This can be done through a document available to everyone, showing an overview and the status of the project, where the progress of the project will be added. 
  3. Planning: each action or step of the project should be detailed here, along with its tentative completion dates, making it more understandable for the entire team.
  4. Assigning roles: when assigning roles and responsibilities, not only create a list of collaborators for each objective, but also take into account how to distribute resources in order to be efficient and obtain optimal results. 
  5. Review the project with the team: finally, it is important that everyone works together in the project management, determining if all tasks were assigned correctly and with the necessary time according to the collaborator. 


It is true that the management of a project is not simple, it is necessary to consider the time variable as well as to adjust to the assigned budget and the expected quality. Even in many cases, in the initial stages of a project, it is detected that in order to be carried out under the expected standards, the company must make large investments in infrastructure or personnel, causing the project to be abandoned due to lack of resources.

In these cases the solution is given by the outsourcing of services. In Macrotest, we have partners and a synergistic team with extensive experience in management and implementation of IT projects, both in the Latin American and European market.

If you are starting or accelerating your project and want to join our line of partners, do not hesitate to contact us!

Are technology development services a solution for my project?

In order to carry out a project with technological strategies, it is essential to have the necessary capabilities to minimize risks and the expected benefits. Responding to the various needs that arise during the implementation or improvement of a technological project, depends on the intelligence of focusing on the main activity and having teams of specialists to solve the issues that improve the final result. In this way, a multidisciplinary team adds a differential value to the project/business that generates a clear competitive advantage.

In this way, a multidisciplinary team adds differential value to the project or business, which generates a clear competitive advantage.

This multidisciplinary team is made up of work cells that not only contribute the already known man-hours, but also add that key differential.  

It is strategic to dimension the complexities of the current solutions, understanding the coordinated work of the cells among themselves and the responsibility of each one in different stages of the solution.

From a benefits perspective, hiring specialized work cells offers:

  • A clear and common team objective , all working together to achieve it.
  • Multidisciplinary team, integrating different know-how and enhancing the strengths of each one.
  • Shared responsibility. Each group is free to make its own decisions, contributing to the common goal.
  • Self-organization of cells with customer focus.

These benefits are obtained through communication between the work cells and the client, as well as the different ways to enhance it.

At Macrotest we have a team of professionals ready to add value to your project and/or business. We are part of the client’s team, working side by side with their internal team, or becoming their team. We work on your backlog and share your strategy. Likewise, fluid communication with the client is essential to us, adapting to various tools that facilitate it. With extensive cases of success in the market, the synergy of work with our clients/partners is reflected in the fulfillment of the objectives and expected results.

We can help you grow! Contact us!